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<\/p>\n<\/p>\n
D\u00e9cid\u00e9ment le printemps du Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral \u00e0 la protection des donn\u00e9es aura \u00e9t\u00e9 prolifique. Les dossiers o\u00f9 son intervention a \u00e9t\u00e9 requis en vue du prononc\u00e9 de recommandations font flor\u00e8s, ce qui d\u00e9montre que les citoyens et consommateurs sont de plus en plus exigeants en termes de respect de la loi, en cette mati\u00e8re.<\/p>\n
Et parmi les dossiers trait\u00e9s, il en est un qui suscite stup\u00e9faction, soit celui de la soci\u00e9t\u00e9 D\u00e9cathlon qui souhaitait exiger la cr\u00e9ation d\u2019un compte client (soit la communication d\u2019une adresse email ou d\u2019un num\u00e9ro de t\u00e9l\u00e9phone) avant tout achat. Motifs invoqu\u00e9s\u00a0: renforcer les liens avec la client\u00e8le et valoriser l\u2019expertise de la marque\u00a0! Un mod\u00e8le de vente relationnel unique en Suisse\u2026 rien de moins que cela. En termes de marketing, l\u2019op\u00e9ration se comprend ais\u00e9ment, puisqu\u2019il s\u2019agit simplement d\u2019affiner les profils de clients et de les rendre captifs. Une chasse aux donn\u00e9es simple et efficace.<\/p>\n
Mais voil\u00e0 que ceux-ci s\u2019interrogent et que la FRC s\u2019en m\u00eale. Apr\u00e8s quelques achats effectu\u00e9s pour tester le syst\u00e8me, il s\u2019est av\u00e9r\u00e9 que d\u2019autres donn\u00e9es que celles initialement annonc\u00e9es \u00e9taient collect\u00e9es\u00a0: nom, pr\u00e9nom et date de naissance. Le hic c\u2019est que le client se voit pr\u00e9senter cette collecte comme n\u00e9cessaire pour pouvoir continuer \u00e0 effectuer des achats. Autre souci, le fait que ces donn\u00e9es soient transf\u00e9r\u00e9es en France alors que le futur r\u00e8glement europ\u00e9en qui entrera en vigueur le 25 mai proscrit une telle pratique. La FRC sollicite donc logiquement que les consommateurs aient le choix de cr\u00e9er ou un compte pour effectuer leurs achats et en appellent au Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral qui ouvre une proc\u00e9dure d\u2019\u00e9tablissement des faits le 7 mai.<\/p>\n
Concr\u00e8tement, cela signifie que des doutes subsistent apr\u00e8s avoir interrog\u00e9 l\u2019entreprise sur la l\u00e9galit\u00e9 du proc\u00e9d\u00e9.<\/p>\n
En attendant que l\u2019enqu\u00eate se termine, le conseil qui peut l\u00e9gitimement \u00eatre donn\u00e9 consiste \u00e0 ne pas lier la possibilit\u00e9 d\u2019acqu\u00e9rir des biens et\/ou des services \u00e0 l\u2019obligation de c\u00e9der des donn\u00e9es personnelles.<\/p><\/blockquote>\n
M\u00eame si cette question n\u2019a pas encore \u00e9t\u00e9 formellement tranch\u00e9e en Suisse, les principaux g\u00e9n\u00e9raux qui trouvent application postulent pour le caract\u00e8re ill\u00e9gal d\u2019une telle pratique qui restreint la libert\u00e9, la facult\u00e9 d\u2019autod\u00e9termination.<\/p>\n
Mieux vaut donc jouer la transparence avec ses clients et ne collecter que les donn\u00e9es absolument essentielles \u00e0 votre activit\u00e9.<\/p><\/blockquote>\n
\u00c0 d\u00e9faut, il existe un risque important de proc\u00e9dure, mais \u00e9galement de devoir s\u2019expliquer devant des autorit\u00e9s \u00e9trang\u00e8res voire de faire face \u00e0 une action collective si vous offrez vos prestations \u00e0 des ressortissants dans l\u2019UE.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00e9cid\u00e9ment le printemps du Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral \u00e0 la protection des donn\u00e9es aura \u00e9t\u00e9 prolifique. Les dossiers o\u00f9 son intervention a \u00e9t\u00e9 requis en vue du prononc\u00e9 de recommandations font flor\u00e8s, ce qui d\u00e9montre que les citoyens et consommateurs sont de plus en plus exigeants en termes de respect de la loi, en cette mati\u00e8re. Et […]<\/p>\n","protected":false},"author":22,"featured_media":39658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[565,11],"tags":[1709,1710,1711,1712,1504,594,514],"class_list":["post-39642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-conseils-de-sebastien-fanti-en","category-news-en","tag-clients-en","tag-email-en","tag-numeros-de-telephone-en","tag-transparence-en","tag-protection-des-donnees-en","tag-rgpd-en","tag-gdpr-en","expertise-lpd","expertise-protection-des-donnees","expertise-rgpd"],"yoast_head":"\n
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