{"id":37752,"date":"2017-11-06T14:02:30","date_gmt":"2017-11-06T13:02:30","guid":{"rendered":"https:\/\/lexing.ch\/outils-de-campagne-politique-a-laune-de-protection-donnees\/"},"modified":"2017-11-06T14:02:30","modified_gmt":"2017-11-06T13:02:30","slug":"outils-de-campagne-politique-a-laune-de-protection-donnees","status":"publish","type":"post","link":"https:\/\/lexing.ch\/en\/outils-de-campagne-politique-a-laune-de-protection-donnees\/","title":{"rendered":"Outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es."},"content":{"rendered":"<p><strong>Nouvelle publication du Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral relative aux outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es.<\/strong><\/p>\n<p>Apr\u00e8s avoir \u00e9t\u00e9 interpell\u00e9 et sollicit\u00e9 \u00e0 retir\u00e9es reprises, le Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral \u00e0 la protection des donn\u00e9es et \u00e0 la transparence (PFPDT) a publi\u00e9 un document topique \u00e0 la fin du mois d\u2019octobre 2017, document accessible ici\u00a0: <a href=\"https:\/\/www.edoeb.admin.ch\/datenschutz\/00628\/00653\/01471\/index.html?lang=fr\" target=\"_blank\" rel=\"noopener\">https:\/\/www.edoeb.admin.ch\/datenschutz\/00628\/00653\/01471\/index.html?lang=fr<\/a><\/p>\n<p>Il convient, liminairement, de rappeler que les opinions politiques sont des donn\u00e9es sensibles (art. 3 let. c chiffre 1 LPD). Cette qualification impose des caut\u00e8les suppl\u00e9mentaires que le PFPDT rappelle. En appariant les donn\u00e9es que les personnes laissent sur des sites Internet et des plateformes de r\u00e9seaux sociaux, il est \u00e9galement possible aux partis politiques de dresser des\u00a0<em>profils de la personnalit\u00e9<\/em> (art. 3 let. d LPD).<\/p>\n<p>Dans ces deux hypoth\u00e8ses, le consentement doit \u00eatre \u00e9clair\u00e9 et explicite (art. 4 al. 5 LPD), ce qui signifie concr\u00e8tement que l\u2019information donn\u00e9e doit \u00eatre exhaustive, conforme \u00e0 la r\u00e9alit\u00e9 et qu\u2019une action du citoyen doit confirmer son accord (par exemple en cochant une case). Il n\u2019est donc pas possible de consid\u00e9rer que le fait qu\u2019une personne se manifeste par son adh\u00e9sion \u00e0 un r\u00e9seau social soit suffisant. Il convient \u00e9galement de rappeler au citoyen que son consentement peut \u00eatre r\u00e9voqu\u00e9 en tout temps.<\/p>\n<p>Les buts poursuivis doivent \u00e9galement faire l\u2019objet d\u2019une mention explicite.<\/p>\n<p>Ces pr\u00e9cisions sont les bienvenues, car durant les derni\u00e8res campagnes \u00e9lectorales, diff\u00e9rents exc\u00e8s ont \u00e9t\u00e9 mis en exergue, dont l\u2019astroturfing (Cf. Rapport du Conseil fe\u0301de\u0301ral sur le postulat Amherd 11.3912 &#8220;Cadre juridique pour les me\u0301dias sociaux p. 53\u00a0; <a href=\"https:\/\/www.admin.ch\/gov\/fr\/start\/dokumentation\/medienmitteilungen.msg-id-50504.html)\" target=\"_blank\" rel=\"noopener\">https:\/\/www.admin.ch\/gov\/fr\/start\/dokumentation\/medienmitteilungen.msg-id-50504.html)<\/a> prohib\u00e9 par l\u2019article 34 alin\u00e9a 2 de la Constitution f\u00e9d\u00e9rale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelle publication du Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral relative aux outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es. Apr\u00e8s avoir \u00e9t\u00e9 interpell\u00e9 et sollicit\u00e9 \u00e0 retir\u00e9es reprises, le Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral \u00e0 la protection des donn\u00e9es et \u00e0 la transparence (PFPDT) a publi\u00e9 un document topique \u00e0 la fin du mois d\u2019octobre 2017, document accessible ici\u00a0: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-37752","post","type-post","status-publish","format-standard","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es. - Lexing Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexing.ch\/outils-de-campagne-politique-a-laune-de-protection-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es.\" \/>\n<meta property=\"og:description\" content=\"Nouvelle publication du Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral relative aux outils de campagne politique \u00e0 l\u2019aune de la protection des donn\u00e9es. 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