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<\/p>\n<\/p>\n
Cette question est d\u00e9sormais rituelle, lorsque nous visitons un site Internet. Voici un petit descriptif de leur fonctionnement et un explicatif des normes l\u00e9gales qui les r\u00e9gissent en Suisse et en Europe.<\/p>\n
Les cookies se d\u00e9finissent comme des fichiers qui sont sauvegard\u00e9s sur le disque dur de l\u2019utilisateur d\u2019un site web apr\u00e8s sa premi\u00e8re visite. Ils fonctionnent comme une carte de visite propre \u00e0 chaque internaute et t\u00e9moignent notamment de son passage. Gr\u00e2ce \u00e0 eux, le site se souvient de l\u2019utilisateur et, dans une certaine mesure, de son comportement sur le site. C\u2019est le cas des noms d\u2019utilisateurs, des pages visit\u00e9es, du nombre de click, des d\u00e9filements sur les pages, etc.<\/p>\n
Les cookies laissent des traces. Lorsque ces traces num\u00e9riques sont reli\u00e9es \u00e0 d\u2019autres informations, elles peuvent permettre de constituer des profils de personnalit\u00e9\u0301 et ainsi d\u2019identifier des personnes. Ce suivi g\u00e9n\u00e8re des interrogations en termes, notamment, de protection des donn\u00e9es.<\/p>\n
Toutefois, tous les cookies ne sont pas nuisibles. Certains sont m\u00eame utiles, car ils permettent de surfer d\u2019une page \u00e0 une autre sans perte d\u2019informations. Ils sont donc un acc\u00e9l\u00e9rateur pour le commerce sur Internet. \u00c0 titre exemplatif, les informations stock\u00e9es permettent de savoir quels articles sont plac\u00e9s dans le panier d\u2019achats.<\/p>\n
En droit suisse, selon le Pr\u00e9pos\u00e9 f\u00e9d\u00e9ral, les visiteurs d’un site web doivent \u00eatre inform\u00e9s en toute transparence du fait que leurs donn\u00e9es personnelles sont collect\u00e9es, du but du traitement des donn\u00e9es et de l’analyse des donn\u00e9es. S’ils ne le sont pas, il y a infraction aux principes qui veulent que le traitement des donn\u00e9es soit reconnaissable et affect\u00e9 \u00e0 un usage d\u00e9termin\u00e9. Si des donn\u00e9es personnelles sont collect\u00e9es, leur traitement doit de surcro\u00eet \u00eatre express\u00e9ment approuv\u00e9 par l’internaute concern\u00e9, par un clic de souris par exemple.<\/p><\/blockquote>\n
Le projet de la nouvelle Directive europ\u00e9enne sur les cookies pr\u00e9voit de simplifier les r\u00e8gles sur l\u2019utilisation des cookies. L\u2019utilisateur pourra bloquer les cookies directement dans ses param\u00e8tres de navigation, mais aucune autorisation ne sera demand\u00e9e pour les cookies n\u00e9cessaires \u00e0 la navigation sur les sites et non intrusifs, ainsi que pour les cookies d\u00e9nombrant le nombre de personnes ayant visit\u00e9 le site.<\/p>\n
Internet \u00e9tant, par essence, exempt de fronti\u00e8res, il est pr\u00e9f\u00e9rable pour les exploitants de sites web de se conformer aux standards les plus \u00e9lev\u00e9s soit ceux que l\u2019Europe va adopter.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cette question est d\u00e9sormais rituelle, lorsque nous visitons un site Internet. Voici un petit descriptif de leur fonctionnement et un explicatif des normes l\u00e9gales qui les r\u00e9gissent en Suisse et en Europe. Les cookies se d\u00e9finissent comme des fichiers qui sont sauvegard\u00e9s sur le disque dur de l\u2019utilisateur d\u2019un site web apr\u00e8s sa premi\u00e8re visite. […]<\/p>\n","protected":false},"author":22,"featured_media":39214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[566],"tags":[1249,1250,1251,1017],"class_list":["post-39219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-conseils-de-sebastien-fanti-en-de","tag-cookie-de","tag-lpd-de","tag-nouvelliste-de","tag-rgpd-de","expertise-marketing-numerique","expertise-protection-des-donnees"],"yoast_head":"\n
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